Adult Learner Student Profiling

  • Want to describe the characteristics of your students in ways that go beyond basic demographics?


  • Curious about which student markets are likely to give you the best ROI?


  • Aiming to better chart expansion into new recruitment markets?

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Student profiling creates comprehensive descriptions of your adult learner population, detailing their geographic, academic, demographic, and financial characteristics. To create these descriptions, data are meticulously gathered from your institution’s databases. TFA spearheads that process, figuring out where information about your adult learners may be housed—as it is frequently de-centralized—and collecting and streamlining data in a fashion that makes them easy to understand and use.

After gathering that information, TFA takes external data sources (e.g., U.S. Census data, American community survey data) and amalgamates all existing information into a cohesive summary of your current adult student body. This enables us to build student profiles that are based on both internal and external information. As a benefit of TFA’s in-depth profiling process, your institution is able to more efficiently and effectively select marketing strategies that maximize response rates and better manage your enrolled adults.


From your Adult Learner Student Profile, you will receive:

  • Written report including:
    • Descriptive overview of student characteristics by geographic, academic, financial, and demographic attributes Information about your students organized by: zip code, major, income, gender, ethnicity, family size, age, marital status, age, and other important variables
    • Tables, graphs, and maps summarizing the markets
  • Assessment of pre-existing historical data
  • External data gathered specifically for your institution
  • Phone consultations throughout the data gathering process

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