Purchasing “lists” or “names” is common practice in recruiting traditional-age students, but acquiring adult lists is a significantly more complicated process. TFA’s List Selection and Testing service provides your institution with a carefully designed name purchase strategy that eliminates the complexity and difficulties inherent in adult list purchasing.
Hundreds of list sources are available for adults, all of which have different advantages, limitations, and costs; TFA researches these sources and makes recommendations based on your institution’s established markets, available programs, and financial parameters. We can even make the list purchase for you. Once names are purchased and direct mail campaigns launched, campaign effectiveness is determined. |